MLM – If Its So Good, How Come The Majority Fail? – Here Is Why!

We have all tried it – been infected with other peoples enthusiasm and decided to join an MLM or Network Marketing business. Plenty of money changed hands (out of mine and into others) and I embarked on a crusade of bombarding my friends and family.

After a few months, I found that no-one left in my address book were returning my calls and the ones who had joined were not doing much. So, things petered out and after a year I could not even remember what the whole thing was about.

The main lesson I took from this myself, was that MLM does not work. After a period of time my friends came back and things were forgotten.

Does this sound familiar to you? I know that I am not the only one to go through this experience. It seems that over 96% of all MLM newbies have a very similar experience.

Anyway, I became involved in non MLM businesses and after years of trying these – with some success (but nothing fantastic) I found myself being offered another MLM business opportunity. However I resolved that this time, if I was to join it – I was going to think outside of the box and do things differently as it were.

I studied MLM and those that had been successful and those that had not and the results that I found were quite remarkable, to me at least.

Whilst looking at the evidence, I asked myself what was the difference in approach between experienced businesspeople and MLM newbies with no business experience.

I discovered that standard business people look at business in a different way to that of MLM newbies. The latter do largely what I did but the real 1% of MLM business people who became millionaires on the back of it look at matters differently. The top 1% invest in themselves, their business and use professionals such as accountants etc to do the things that they cannot. Of these key areas, the main one here is marketing or how and where they are going to find new customers.

I then looked at MLM newbies – who usually have an employees mindset – they have little knowledge of the above areas of business and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.

This brings me on to the next point that I would like to make – concentrating on the product. I found by studying how successful MLM business people worked, that this is the number one mistake made by MLM newbies. They get seduced into how good the vitamin supplement or brass cleaner is and they fail to realise where their key earnings potential is.

Now I was getting excited, I felt that I had stumbled upon something which was going to be a significant find in MLM.

Here we have the MLM newbie who has worked their socks off contacting everyone they know and some have joined – others have not. Their downline is packed with individuals who have done exactly the same and while this will generate some funds, it does not generate sufficient to even keep them qualified themselves.

The only thing that can be done is to go out and bore some people who you have not met yet – buy some leads. So more money out and our MLM newbie slogs away trying to convert a whole pile of people – long hard work and maybe 2% of the list joins the newbie. The end result, you just have more people just like the others who are going no-where.

When I studied how the top 1% work, I realised that they do it much differently. They invest into their business by obtaining the right information. Most of that data costs money because it is valuable and it has usually been produced by the millionaires who were in this 1%.

So, I took this action by investing in my own knowledge in this area which I considered was necessary for my success. I downloaded articles, books, reports and watched DVDs which were relevant to my subject and after a while I realized that I had found the seam of gold – this I was sure was what I needed.

After much study I began to understand that the best way to approach MLM was to recruit other good MLM people who were facing the same dilemma as me. These people were who I wanted to have in my own downline – but one problem – they already had an MLM opportunity of their own so how was I going to achieve this ? – I asked myself.

You will not believe I am sure that all I had to invest to find out the answer was a mere $50. I learned the answer to this and other questions but most importantly, it cleared me to offer leadership and direction to my team and I now had a much clearer path laid out before me. I now had a firm plan to stop being the Hunter and to become the Hunted.

So that is it in a nutshell – if you want to be successful in an MLM business you have to think outside the box. You have to be willing to invest in the right areas and in building a system which will attract the right people to you. The person who I had studied whilst investigating this area was one remarkable MLM businessman. He had used the principles that I had read about and he had built one of the largest and most successful MLM downlines in history.

I have now begun the task of building a strong team and I do not concentrate on the MLM opportunity itself or at least not until I have taken care of the most important point – bringing quality people in. I now actually vet people when they approach me but that is the key, they approach me now not I them. It is a complete about face in business terms and I will never conduct an MLM business in the standard way again.

If you show to your own downline direction and leadership, they will follow you and others will be attracted to your downline – would you not join someone who had the answers to the question “where am I going to get top performing people from?”

Thank you for reading my article and I hope it is of some benefit to you. Remember, it does not matter where in the world you are operating, the system that I have found will benefit you and make you a successful MLM business person. Why take advice from those who are operating in the same way as the 96% of MLM business failures?

Alan Hill – MLM Business Champion

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